Guest Post: Why an Author's Online Presence Matters

These days, any author of note has some kind of online presence — at the very least, a website or Twitter page where they can keep in contact with their fans. Chances are, you follow a couple of your favorite writers yourself. But, with the time and legwork it takes to get these profiles off the ground and attracting followers, it’s no wonder authors question whether it’s worth the effort to create an online presence.

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